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Safety SAM

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The Story of SAM: The Safety Squirrel

Deep in the heart of a big, bustling forest, where train tracks wind through the trees and trucks roll along the highway, lived a clever, curious, and safety conscious squirrel named SAM. 

Unlike other squirrels who spend their days simply gathering acorns, SAM has a special mission—teaching others how to stay safe!

SAM’s name stands for something very important: 

Safety Always Matters.

2025 SAM'S SAFETY SQUAD DAYS

Milwaukee, WI - Saturday, Sept. 20

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Activity/Coloring Book Requests

Request Form

Request free copies of SAM’s activity/coloring book & boxes of crayons for your community event or school today! (Note: Must be a nonprofit organization focused on reaching communities and kids, or an elementary or middle school to request these materials) 

Request books Here