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Safety SAM

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The Story of SAM: The Safety Squirrel

Deep in the heart of a big, bustling forest, where train tracks wind through the trees and trucks roll along the highway, lived a clever, curious, and safety conscious squirrel named SAM. 

Unlike other squirrels who spend their days simply gathering acorns, SAM has a special mission—teaching others how to stay safe!

SAM’s name stands for something very important: 

Safety Always Matters.

2025 SAM'S SAFETY SQUAD DAYS

Milwaukee, WI - Saturday, Sept. 20

Safety SAM is excited to our first Safety Squad Day! 

Date: Saturday, September 20

Time: 10:00 AM to 1:00 PM 

Location: American Family Field - Tailgate Haus - 1 Brewers Way, Milwaukee, WI 53214

Cost: Free

Registration is kindly requested to assist with catering food.

Registration Form

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Fairfax, VA - Saturday, October 11

We'll see you at the 49th Annual Fall Festival

Date: Saturday, October 11

Time: 10:00 AM to 5:00 PM

Location: Downtown Fairfax, 10415 North Street, 22030

Safety SAM will be in the Children's Area Booth C-5!

Cost: Free

Newport News, VA - Saturday, November 1

Safety SAM will see you at the 2025 Mariners' Park Fall Festival!

Date: Saturday, November 1

Time: 1:00 PM to 5:00 PM 

Location: Harvey FieldThe Mariners’ Museum and Park

Cost: Entrance to the Festival is $2 per person. Children 3 and under are free. 

Los Angeles, CA - Saturday, November 22

Safety SAM is excited to host another Safety Squad Day! 

Date: Saturday, November 22

Time: 11:00 AM to 4:00 PM 

Location: Graham Street – 103rd to 105th Street (behind Watts Historic Train Station)

Cost: Free

Activity/Coloring Book Requests

Request Form

Request free copies of SAM’s activity/coloring book & boxes of crayons for your community event or school today! (Note: Must be a nonprofit organization focused on reaching communities and kids, or an elementary or middle school to request these materials) 

Request books Here